Questions:
As precisely as you can describe it, what is this website selling? (1/5)
Why purchase this product / service (what's the benefit / reason to buy it)? (2/5)
What is it about this website's product / service that's unique or better than its rivals? (3/5)
Out of 5 (with 5 being the highest), how trustworthy does this website appear to you? (4/5)
What does the website want you to do next? (5/5)
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